Is 'Hawaii 5-0' one long Microsoft commercial?

Product placement is the ultimate in marketing. It's relatively cheap -- that's assuming the company pays anything at all -- the value worth millions in potential sales and/or savings paying for actual advertising. Why pay for a 30- or 60-second TV commercial when your product can be part of the show? Or on CBS cop drama "Hawaii 5-0" be one of the stars of the show? I've been pondering writing about Microsoft's product placement since 5-0's first season aired (season two started last month). The program's actors routinely use the company's big-ass table -- that is Surface -- and Bing… [Continue Reading]

Source: http://feeds.betanews.com/~r/bn/~3/LyrUB30I_1A/

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