Monday, January 24, 2011

SheFinds Helps Women Shop More Efficiently Online

SheFinds Media is a blog network and buying guide that helps busy women shop online. SheFinds, which includes MomFinds and recently launched BrideFinds, publishes editorial content featuring click-to-buy items applicable to its specific vertical audience. Editors curate shopping guides for products within each vertical. For example, MomFinds will publish editorial guides for the best toys for kids under 3 years old. Founded in 2004 by Michelle Madhok, SheFinds aims to be a one-stop shop for women's shopping needs. Madhok was part of the founding team of CBS.com, and headed AOL's women's channel, and found there was a need for a women's-focused site that used human editors to curate the Web for interesting and useful products.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/AwwGOkK8Y9U/

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