After
Wal-mart,
Best Buy and Amazon jumped on the digital delivery bandwagon it's clearly evident that just offering discs for sale isn't enough, and
right on schedule Sears and Kmart are launching Alphaline Entertainment, a new venture created for the sole purpose of selling downloadable movies online. Powered by Sonic's
RoxioNow backend just like Best Buy and Blockbuster, it's all very familiar, down to the $3.99 rent / $19.99 new release purchase pricing that we love to hate (with the Blu-ray version often on sale for less, why bother?) with plans to embed the service in a variety of connected Blu-ray players, mobile devices, TVs and more. It doesn't appear that Sonic's
sale to Rovi or the addition of
DivX to the company's fold has affected the deal at all, but here's hoping they plan on introducing a Blue Light Special pack-in like
VUDU or
Disc+ to make things a little more appealing.
Continue reading Sears, Kmart launch Alphaline Entertainment movie download service
Sears, Kmart launch Alphaline Entertainment movie download service originally appeared on Engadget on Tue, 28 Dec 2010 07:59:00 EDT. Please see our terms for use of feeds.
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