Why Hulu?s Owners Couldn?t Find A Buyer

Hulu, which has been shopping itself around this year, is no longer for sale. Hulu's owners?Disney, News Corp, Comcast, and Providence Equity Partners?put the online TV site up for bid and got some serious offers from Google, Dish Networks, and Amazon. Even Yahoo supposedly took a look. But in the end, Hulu's owners didn't get the bids they wanted. Hulu's owners wanted above $2 billion, but only guaranteed streaming rights for a couple of years. Google reportedly offered around $4 billion, but wanted the streaming rights for much longer. The value of Hulu is in the content deals it has with its owners to stream NBC, Fox, and ABC television series over the Internet. If those rights were to disappear in two years, Hulu's value would drop significantly. Hence, the lowball offers. Amazon would have been the best fit for Hulu, but there was no way Jeff Bezos was going to overpay for it.

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