New Apple CEO Tim Cook made his mark yesterday, with the launch of iPhone 4S. This isn't Chairman Steve Jobs' baby but Cook's. While Jobs technically remained chief executive through August, he was on medical leave from January , with Cook responsible for day-to-day operations. The world expected iPhone 5, but Cook and company chose to give something less. From a purely logistical perspective -- and for maximizing margins -- iPhone 4S is sheer brilliance. Competitively, however, Apple has bet iPhone's future on sameness and demonstrated corporate arrogance that create opportunity for other phone makers. For them, iPhone 4S is…
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