They're Putting New Ads In Old TV Reruns (NWS)

In a move that's either smart or creepy, depending on your perspective, TV networks have started putting in new ads inside reruns of old shows, Entertainment Weekly reports.

So for example old reruns of How I Met Your Mother will include ads for the recently-released movie Bad Teacher. In the screenshot below, both the ad and the screen it's on were added on.

On the one hand this is a smart new revenue source. On the other hand, it seems that nothing would take you out of what you're watching faster. 

What do you think?

Don't Miss Our Special Report On The Future Of Advertising →

Please follow SAI on Twitter and Facebook.

Join the conversation about this story »

See Also:

• The Future Of Advertising Is Coming: Here's What You Need To Know
• 10 Advertising Terms You'll Be Hearing For Years, So Learn Them Now
• POLL: What Kinds Of Advertising Do You Actually WANT More Of?

Source: http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~3/aX1t6de88PM/theyre-putting-new-ads-in-old-tv-reruns-2011-7

SYKES ENTERPRISES INORATED SYBASE SUN MICROSYSTEMS STANDARD MICROSYSTEMS SRA INTERNATIONAL SPSS