The number of American businesses with formal green programs in place increased 54 percent last year according to new research from Buck Consultants (a subsidiary of Xerox). Of about 120 businesses surveyed ? including hardware and other technology firms, government offices, consultancies, non-profits, hospitals, and the makers of consumer packaged goods ? 69 percent said they took deliberate measures to improve their environmental and social impact in 2010. What motivated companies to go green, officially? Fifty-eight percent said they started their programs to create "community goodwill," and 46 percent said they did so to improve stakeholder perception of their business. During the recession, however, 78 percent of companies with green programs came to view cost savings as the top, desired return on investment. Over 90 percent of companies realized cost savings as a direct result of their green programs...
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